Analytics got you down? Introducing VISO’s new Video Comparison tool.
Make strategic decisions on your content and save time analyzing your videos with our new Video Comparison tool. Now you can review your video performance across the metrics that matter the most. Easily compare your views, subscribers, retention and revenue and get actionable insights on what to do next.
If you have any other questions or want to provide feedback, email us at firstname.lastname@example.org.
How does it work?
The Video Comparison tool makes it easy for you to select and review your video performance in three easy steps:
- Compare Videos: Simply select a video from the dropdown. In each dropdown, you’ll see your latest videos up to the 25 most recently published videos (must have 48 hours of data available). You can select Video A and Video B by entering the title or by searching and scrolling to find the thumbnail and title in the dropdown.
- Review Data: Once you’ve selected two videos, you’ll see a chart comparing your core metrics from YouTube Studio: Views, Subscribers, Audience Retention and Revenue. This gives you a powerful visual to compare and contrast your videos in one easy view.
- Take Action: If your data indicates you could take action, you’ll receive a list of actionable insights for you to review and implement in your future content. Ask yourself why a video might have performed better, make notes on content and plan to either optimize existing content or plan for future videos.
If you have additional questions on your data or want to strategize directly with a BBTV consultant, you can also book a session with our Channel Growth team directly in the tool or email us at email@example.com.
What is the best way to use this tool?
The video comparison tool is a great way to learn why one video performed better than another. We provide more insights when there is a greater difference in performance between videos, so keep that in mind when selecting videos. Here are a few different approaches you can take:
- Compare videos that have a difference in views
- Compare videos that cover a similar topic
- Compare videos with similar video lengths
- Compare videos from different series
- Compare videos that have different formats
Take note of the insights and recommended actions that the tool provides you, and implement what recommendations you think will work best for you in your future videos.
Can I look at multiple channels?
Yes. If you have more than one channel, you can review any channel you have partnered with BBTV. To select a different channel, go to the top right corner of the tool and click on the drop down arrow to choose your channel. If one or more of your partnered channels is missing, email firstname.lastname@example.org.
What videos can I compare?
The Video Comparison tool lets you compare 25 of your latest published videos with a minimum of 48 hours of data available in your YouTube analytics. Videos that are set to unlisted, private or that were recently uploaded will not be available for review until published and available to the public for at least two days.
What if I can’t see a video listed in the dropdown?
Review the video you want to compare to make sure it a) has at least 48 hours of data and b) is set to public view. If you still can’t see your videos listed, email us at email@example.com and we’ll help troubleshoot the issue.
What if there is a discrepancy in the analytics?
All of the data available for your review (Views, Subscribers, Audience Retention and Estimated Revenue in eCPM) comes directly from YouTube. In order to share your data through VISO, we need to wait a minimum of 2 days to retrieve your data from YouTube which can result in a different view when you view your analytics within the YouTube Studio dashboard.
How is the average calculated?
The average baseline that your videos are being compared to is based on the videos available to you in the dropdown (i.e., if you have 25 videos available in your dropdown, your average will be calculated on these 25 videos; if you have 10 videos, your average will be calculated on these 10 videos). This allows you to focus your analysis on your most recent and relevant performance.
How are insights generated?
Insights are generated by comparing the performance of the 4 core metrics between the two videos selected in the dropdown. When there is a significant difference in performance between videos, insights are generated with relevant actions to consider.
Note that only video comparisons with enough of a significant difference will generate insights and actions for you to consider. If you do not see an insight, it’s likely that the videos you selected to compare are too close in performance.
Using Video A as the benchmark, insights and actions generated will feature an opportunity to gain views, subscribers, audience retention or revenue for you to consider to either repeat success or improve performance. These tips come from the years of expertise we have in the YouTube space and working with top creators in the BBTV network community.
I’ve reviewed my insights and have more questions. How do I get in touch with a Channel Growth specialist?
Great! We love questions. To talk to your Channel Growth specialist (a service included in your BBTV partnership), you can book a session with anyone available using Calendly located directly in the tool. If you have a quick question, you can email us at firstname.lastname@example.org
What is the Channel Growth team? Why should I connect with them?
As an exclusive perk available to BBTV partners only, you as a creator have the opportunity to receive one-on-one strategy sessions as part of a Channel Growth program. Partnering with one of our YouTube Certified specialists, you can work with us to reach your goals. Click here to Learn More.
I have an issue to report or feature improvement suggestions I’d like to share. How can I provide feedback for improvement?
Thank you! We want to take in as much feedback as we can to improve the experience for you. You can either use the “Help Video Comparison Learn” feedback feature in the tool (available at the bottom of the page once you select two videos) or email us directly at email@example.com