Tips on Increasing your RPM

Follow our videopreneur recipe to success and you will be well on your way to building your own success by increasing your RPM. You can earn more revenue by getting more views, but this guide is to help you earn more per each ad view you receive.



The longer you are with the network, the more successful you will be. YouTube books higher-paying ad-campaigns based on the history of your channel with a Network. The more history you have, the more likely YouTube's algorithm will match better campaigns to your content.


Be Unique

Differentiate yourself. Create the same kind of content on one channel. If you cover gaming, stick to gaming videos. If you do vlogs, do not start posting music videos. Ad campaigns target specific categories of content, and if you mix unrelated video categories, you will not get targeted ad campaigns.


Engage your Subscribers

Build a loyal and engaged audience that watches everything you post. The more watch time your videos get (not just more views), the more you will make because YouTube will recommend your video in the "Suggestions" column of related videos in the right sidebar when watching other videos!


Connect with Viewers from High Ad-value Countries

Advertisers pay more for views from certain countries. Audiences are worth more if they watch your videos from these countries: USA, Canada, UK, Australia, Japan, Germany. Note: If you are Spanish, don't stop creating Spanish-focused content, but try to engage an English speaking audience as well.


General Tips

  • Don't air your video immediately. Allow it to sit in private for a couple hours after updating all your metadata.
  • Optimize your metadata (VISO Catalyst can help with that). Setting the best Title, Tags, and description of your videos will increase your SEO success
  • Watch Time is one of the most important factors regarding your video searchability. Increasing your audience retention will ensure a higher watch time overall.
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